Is This a Krafty Investment?

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With shares of Kraft Foods Group (NASDAQ:KRFT) trading at around $51.53, is KRFT an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

C = Catalyst for the Stock’s Movement

The global snacks business now belongs to Mondelez International (NASDAQ:MDLZ). This limits growth potential for Kraft. However, this slimmed down version of Kraft also allows for more focus. Furthermore, the brand portfolio is still exceptional. Here’s a quick list:

  • Planters
  • Miracle Whip
  • Jell-O
  • Capri Sun
  • Kool-Aid
  • Kraft (dressings)
  • Velveeta
  • Philadelphia
  • Maxwell House
  • Oscar Mayer
  • Crystal Light

It would be safe to assume that these brands aren’t going anywhere, and that they will continue to sell without a problem. Perhaps that’s why analysts love this stock. Of 20 analysts covering Kraft, 12 have rated it a Buy, 8 have rated it a Hold, and 0 have rated it a Sell. Stifel Nicolaus recently rated it a Buy and increased its price target to $55.

Much of the cash flow generated by Kraft will be used to reward shareholders. Currently, Kraft is yielding an impressive 3.90 percent. As far as the business itself goes, Kraft is focused on high margins and cost efficiency. These are good signs. The only potential negative is that Kraft attempted to keep prices high as competitor prices dropped, which didn’t pan out as well as Kraft had hoped. On the other hand, it was still the correct decision. It’s always best to start high and drop prices if necessary. Dropping prices immediately traps the seller into a box and can lead to a myriad of troubles.

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The chart below compares fundamentals for Kraft, H.J. Heinz Company (NYSE:HNZ), and Campbell Soup Company (NYSE:CPB). These three companies differ in size. Kraft has a market cap of $30.58 billion, Heinz has a market cap of $23.17 billion, and Campbell Soup has a market cap of $14.25 billion.




Trailing   P/E




Forward   P/E




Profit   Margin








Operating   Cash Flow

$3.04 Billion

$1.43 Billion

$1.14 Billion

Dividend   Yield




Short   Position





In comparison, Kraft is currently offering the best valuation as well as the highest yield. Profit margins are essentially even. Let’s take a look at some more important numbers prior to forming an opinion on this stock.

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