Is the Online Streaming Market About to Get a Lot More Competitive?

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CBS (NYSE:CBS) has announced an iOS app that will allow users to stream full episodes of daytime and late-night shows within 24 hours of airing, while releasing primetime programs 8 days after their air times, reports Apple Insider.

The app, which will go live by the end of the Fall television season, allows users to interact through their Apple (NASDAQ:AAPL) iOS devices with an integrated social feed, plus live conversations with some of TV’s biggest stars.

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“We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” said CBS CEO Leslie Moonves.

CBS plans to release similar apps for Google’s (NASDAQ:GOOG) Android and Microsoft 8 (NASDAQ:MSFT) in the coming year…

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