Is the Corporate Market the Key to a Bright BlackBerry Future?
BlackBerry (NASDAQ:BBRY) may be down, but it’s not completely out, and the reality of that situation is evidenced by a figure in the company’s recent earnings report that was all but overshadowed by other, unfortunate news.
In September, we learned that BlackBerry’s sales plunged 45 percent in its latest quarter, and the company was forced to sustain a $965 million second-quarter loss. We also heard about the company’s unsold inventory charges, its BlackBerry 10 failure, and its demand drop-off, but what we didn’t hear as much about was one key figure in the smartphone maker’s earnings report, which illustrated a 32 percent rise in companies installing its servers.
Though the news took the back burner to most of BlackBerry’s other damning results, Bloomberg managed to highlight the BlackBerry bright spot on Monday, and the publication explained how it could potentially provide encouragement for the company’s future.
According to Bloomberg, customers installed or were testing more than 25,000 of BlackBerry’s enterprise servers meant to manage secure networks for corporate smartphones at the end of August, up from 19,000 in July. The increase reflects continued corporate confidence in the Waterloo, Ontario-based smartphone’s mobile security, demonstrating that while consumer demand may have recently dropped off, BlackBerry still has other markets on which it can rely.