Is Target Worth Investing In?

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With shares of Target (NYSE:TGT) trading around $62, is TGT an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Target operates general stores in the United States as well as online, where it sells merchandise at discounted prices. It operates in three segments: U.S. Retail, U.S. Credit Card, and Canadian. Target’s online presence is designed to enable consumers to purchase products either online or by locating them in one of its stores with the aid of online research and location tools. Groceries, clothing, household items, and general merchandise can be found at Target, making it an efficient shopping experience for consumers throughout the nation.

Target prepared for the kickoff to the lucrative holiday shopping season for months, but nothing could have prepared the retailer for this. According to Reuters, Target alerted customers on Thursday that data from about 40 million credit and debit cards might have been stolen from shoppers at its stores during the first three weeks of the holiday season, starting on the day before Thanksgiving. The retailer said that it identified and resolved the issue on Sunday, and an investigation is currently underway. Following the announcement, Target’s shares fell as much as 3.2 percent before the opening of trading on Thursday.

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