Is Target Stock Doomed?

With shares of Target (NYSE:TGT) trading around $62, is TGT an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Target operates general stores in the United States as well as online, where it sells merchandise at discounted prices. It operates in three segments: U.S. Retail, U.S. Credit Card, and Canadian. Target’s online presence is designed to enable consumers to purchase products either online or by locating them in one of its stores with the aid of online research and location tools. Groceries, clothing, household items, and general merchandise can be found at Target, making it an efficient shopping experience for consumers throughout the nation.

Target on Friday extensively revised the estimated number of customers exposed by the widescale hack of its data during the holiday season, disclosing that 70 million to 110 million people had their personal information stolen. Target, which originally said on December 19 that about 40 million in-store customers had data stolen between November 27 and mid-December, also revealed that additional types of information — mailing and email addresses, names, and phone numbers — were hacked. Before Friday, Target had disclosed that hackers stole customer names, credit or debit card numbers, expiration dates, and security codes for only those customers who had shopped in its stores.