Is T-Mobile the Most Traveler-Friendly Carrier?
In a bid to set itself apart from other wireless carriers, T-Mobile US, Inc. (NYSE:TMUS), the fourth-largest mobile provider in the U.S., is eliminating something that can often be the bane of Americans traveling abroad: international roaming fees.
T-Mobile announced on Wednesday that it would be getting rid of international data roaming fees altogether and replacing its simple and affordable international voice service. For the company that refers to itself as the “uncarrier,” the move is the third direct attack on its wireless rivals after eliminating contracts and trade-in limits.
According to Bloomberg, each of the three shifts in policy represents an attack on “embarrassing excess” present in the wireless industry. John Legere, chief executive and president of T-Mobile US, claims that carriers’ profit margins on international roaming fees can reach upwards of 90 percent.