Is Sony Stealing the Thunder of Smartphone Rivals, Too?
Sony Corp. (NYSE:SNE) is well behind the biggest players in the smartphone game, but company officials are building confidence thanks to the company’s strong showing in 2013. The Xperia is the brand’s winning device, and a Bloomberg report indicates Sony may be about to steal the thunder of rival Apple (NASDAQ:AAPL) by launching its flagship Xperia just before the release of the new iPhone.
According to Bloomberg sources, Sony will introduce its high-performance Xperia in the first full week of September, during the IFA Consumer Electronics Conference in Berlin, which takes place September 6-11. If the company releases the new Xperia in the early days of the conference, it would arrive about a week before the rumored launch of the iPhone, thought to be arriving on or around September 10.
Apple was in the news Thursday for releasing an early version of beta 6 for its iOS 7. While there is likely no relation between the early beta launch of iOS 7 and the release of a flagship Xperia, it would mark the second time this week Sony has looked to hop ahead of the competition in a key segment.