Is Sony an Attractive Investment?

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With shares of Sony (NYSE:SNE) trading around $18, is SNE an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Sony is involved in the electronics, games, entertainment, and financial businesses. The company operates in several different segments: Consumer Products Services, Professional Device Solutions, Movie, Music, Finance, Mobile, and Other. Through its segments, Sony is able to provide a wide range of products and services. These products include televisions, cameras, personal computers, game consoles, navigation systems, audio and video equipment, software, phones, and media platforms. The company bring new technologies to the hands of your average player as well as professional users. Look for Sony to continue to be a top choice for avid technology adopters worldwide.

Sony sold 1 million units of its new PlayStation 4 video game consoles within the first 24 hours the device was on sale, according to a report from Reuters, giving Sony a big boost before Microsoft Corp. (NASDAQ:MSFT) releases its competing Xbox One on Friday. Sony is counting on the console to help revive its consumer electronics business. The company previously said that it received 1 million preorders for the devices, and it expects to sell 5 million units through March.

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