Is Sony a Solid Investment?

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With shares of Sony (NYSE:SNE) trading around $17, is SNE an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Sony is involved in the electronics, games, entertainment, and financial businesses. The company operates in several different segments: Consumer Products Services, Professional Device Solutions, Movie, Music, Finance, Mobile, and Other. Through its segments, Sony is able to provide a wide range of products and services. These products include televisions, cameras, personal computers, game consoles, navigation systems, audio and video equipment, software, phones, and media platforms. The company brings new technologies to the hands of your average player as well as professional users. Look for Sony to continue to be a top choice for avid technology adopters worldwide.

When Breaking Bad was in its final season it was a non-stop topic amongst fans. The new spinoff, Better Call Saul, from Sony’s entertainment arm Sony Pictures Television, is coming to viewers via Netflix (NASDAQ:NFLX), according to a PR Newswire release. For Europe and Latin America, the first season will be streaming just after it airs in the U.S. in 2014, while the U.S. and Canada will have to wait till the first season finale on AMC (NASDAQ:AMCX) for it to hit Netflix. Sony’s deal with Netflix makes the spinoff’s new home on Netflix’s steaming platform, after it appears on AMC, a shiny chunk of gold in Netflix’s pocket. Better Call Saul follows Walter White’s lawyer in the years before the two met. Better Call Saul stars Bob Odenkirk, and was both co-created and produced by Vince Gilligan — who also created Breaking Bad.

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