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Samsung’s new platform SAFE — an acronym for Samsung Approved For Enterprise — will be built using the Google (NASDAQ:GOOG) operating system Android. In a market where operating system differentiation has largely been based on user interface or application and content stores, Samsung is striking out in a different direction — BlackBerry’s direction.
BlackBerry’s chief executive officer Thorsten Heins made a big deal out of the 70,000 apps that were launched with the BlackBerry Z10 — and rightly so, since a poor app library helped Apple (NASDAQ:AAPL) push the BlackBerry out of the top smartphone slot. However, the company built its reputation on the idea that its devices could offer businesses secure communications. Samsung is grabbing on to this idea. Its new platform will be designed with the ability to secure, manage, and integrate with key enterprise systems more effectively than the typical Android setup…
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