Is Oracle an Attractive Investment?

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With shares of Oracle (NASDAQ:ORCL) trading around $37, is ORCL an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Oracle is a provider of enterprise software and computer hardware products and services. The company’s software, hardware systems, and services businesses develop, manufacture, markets, host, and support database and middleware software, applications software, and hardware systems, with the latter consisting primarily of computer server and storage products. It is organized into three businesses: software, hardware systems, and services. Information technology products and services are seeing increasing demand due to the surge of companies in developing economies.

It looks like Oracle’s planned purchase of marketing software company Responsys Inc. (NASDAQ:MKTG) may be hitting a speed bump, as other companies, including SAP AG (NYSE:SAP), could be exploring the possibility of making a competing bid for Responsys, Business Insider reports. Last week, Oracle announced that it had made an agreement with Responsys to purchase the company for $1.5 billion, the equivalent of $27 a share. Oracle called Responsys “the leading provider of enterprise-scale cloud-based B2C marketing software.” Responsys’ technology is used to create better targeted emails for companies that consumers are less likely to ignore, which has become increasingly important as people tune out marketing messages.

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