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One trend in the industry is towards targeting younger audiences; Netflix recently launched “Netflix Just for Kids,” Hulu has its “Hulu Kids,” and now Amazon is expanding its content offerings in that arena as well. But unlike Netflix’s original programming, Amazon has only greenlighted pilots, meaning future episodes will be subject to “viewer feedback” before they are picked up for a full season.
With these new additions, Amazon has begun to make its service look more like a television network, which is the aim of another of Netflix’s competitors, Google’s YouTube. The service has already made plans to change online video watching. AdAge reported earlier this week that Google will soon launch paid subscriptions for individual channels on its video platform, meant to convince content producers, viewers, and advertisers to make YouTube their preferred outlet rather than traditional television. These channels will also include content created specifically for YouTube by the service’s partners
Original content has become a popular strategy for Internet-video providers. With companies like Amazon, Apple (NASDAQ:AAPL), and Hulu spending huge amounts of money on their streaming services, the cost of licensing exclusive content has become astronomically expensive.
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