Is Groupon Enticing After Recent Headlines?

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With shares of Groupon (NASDAQ:GRPN) trading around $11, is GRPN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Groupon offers online retail services. The company provides daily deals on stuff to do, eat, see, and buy in more than 500 markets in 44 countries. It provides an online service that lets groups of people create campaigns to pool resources, including money and personal commitments to take action, and it allows users to sell products and transact business online. Groupon is poised to see rising traffic as it provides consumers with ways to save on common shopping experiences and activities.

Groupon said Monday that it acquired online flash sales fashion retailer Ideeli to expand in the apparel sector. Groupon paid $43 million in cash for Ideeli. The deal closes Monday. Ideeli will maintain its headquarters in New York and will continue to operate as a separate website. Ideeli started in 2007 and was part of a group of so-called flash sales companies that specialized in fast, daily online events that offered heavily discounted fashion apparel in limited supply. ”Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel,” said Groupon CEO Eric Lefkofsky. “Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere.”

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