Is Google a Good Portfolio Play?

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With shares of Google (NASDAQ:GOOG) trading around $1115, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is based on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and, in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

Popular lyrics site Rap Genius has been removed from Google search after it was found that Rap Genius was manipulating its links on other webpages against Google’s policies, the New York Times reports. A search for Rap Genius now fails to yield a link to the site itself, although its founders have said they are working with Google to make sure their practices fall within the Internet giant’s rules.

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