Is General Mills a Good Portfolio Play?

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With shares of General Mills (NYSE:GIS) trading around $49, is GIS an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

General Mills supplies branded and unbranded food products to the food service and commercial baking industries. The companys products include ready-to-eat cereals, refrigerated yogurt, ready-to-serve soups, dry dinners, shelf stable and frozen vegetables, ice creams and frozen desserts, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grains, fruit and savory snacks, and various organic products, including granola bars, cereals, and soups. General Mills, Inc. sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, commercial and noncommercial food service distributors and operators, restaurants, and convenience stores, as well as to drug, dollar, and discount chains.

General Mills said it will no longer use genetically modified organisms to make its signature breakfast cereal, Cheerios, because of consumer demands. The company made the announcement in a blog post Thursday saying it would no longer source genetically modified corn and sugar to make the breakfast cereal rings. It said whole grain oats, the chief ingredient, was never available in genetically modified varietals. “Why change anything at all? It’s simple. We did it because we think consumers may embrace it,” Tom Forsythe, vice president of global communications for General Mills, said in the blog post.

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