Is Ford Worth Investing In?

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With shares of Ford Motor (NYSE:F) trading around $15, is F an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Ford is a producer of cars and trucks. The company also engages in other businesses, such as financing vehicles. Ford operates in two sectors, automotive, and financial services. Through its sectors, Ford provides a wide range of vehicles, vehicle parts, and services to a multitude of consumers and companies worldwide. The company’s products saw declining demand in the past several years as gasoline prices took a major toll on pockets. Ford is now revolutionizing its vehicles in order to compete on the world stage. Look for Ford to fuel a recovery in the American automobile industry and provide highly demanded vehicles, parts, and services.

It seems that Ford’s response to tightening fuel economy standards has been to take a cue from the military. The automakers’ next-generation F-150, the classic Ford pickup that has driven the company’s business for decades, will shed up to 750 pounds in its next incarnation, said Mark Fields, who is rumored to be the company’s next CEO. That’s a roughly 15 percent weight reduction from the current F-150 model, Bloomberg reports.

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