Is Ford Well Positioned for the Future?

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With shares of Ford Motor (NYSE:F) trading around $16, is F an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Ford is a producer of cars and trucks. The company also engages in other businesses, such as financing vehicles. Ford operates in two sectors, automotive, and financial services. Through its sectors, Ford provides a wide range of vehicles, vehicle parts, and services to a multitude of consumers and companies worldwide. The company’s products saw declining demand in the past several years as gasoline prices took a major toll on pockets. Ford is now revolutionizing its vehicles in order to compete on the world stage. Look for Ford to fuel a recovery in the American automobile industry and provide highly demanded vehicles, parts, and services.

In efforts to make its iconic Mustang more appealing to an international audience, Ford made the executive — and for Americans, controversial — decision to put its EcoBoost four-cylinder engine under the hood, shying away from the traditional V6 or V8 options that have become defining points of the range. The latter two options will still be available, but in the minds of many Mustang enthusiasts, a four-banger isn’t worthy of the galloping horse on the front grille. As it turns out, the EcoBoost powertrain might actually be the least controversial option under Ford’s consideration, GoAuto reports. While the four-cylinder is the most fuel efficient in the Mustang’s stable, Ford could potentially make the car much greener than that.

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