Is Football Sunday Soon Coming to You via Google?
What do you get when you combine Google (NASDAQ:GOOG) and the National Football League? I don’t know either but it sounds powerful. Although talks are in its initial stages, a Google-NFL powerhouse could be in the works.
According to All Things D, DirecTV (NASDAQ:DTV) currently owns the rights to the NFL’s Sunday Ticket package, otherwise known as the answer to every football lover’s prayers. That subscription service gives viewers access to every play, hit, and catch of each game played on football Sunday, and has been a lucrative venture for DirecTV.
However, the service provider loses rights to that package at the end of the 2014 NFL season, and that’s why it is now high time that NFL execs start paving the way for the subscription service’s future.