Is Facebook Winning the Ad Promotion War?
A recent study from media software company Strata, seen by eMarketer, showed that Facebook (NASDAQ:FB) is keeping its place at the top of the ad game among social media sites. The Strata survey was conducted in July and was sent out to executives in the ad industry, asking which social networks they advertise on and how much of their budget typically goes to advertising on social media sites.
Unsurprisingly, Facebook came out on top, with 90 percent of respondents saying they are likely to use Facebook for their clients’ social media campaigns. Facebook was followed by Google’s (NASDAQ:GOOG) YouTube at 55 percent and microblogging site Twitter at 53 percent. LinkedIn (NYSE:LNKD) came in next, at 35 percent, and Google Plus and Pinterest both had 25 percent.
Those results are fairly predictable, but what was surprising was the number of ad execs that don’t believe advertising on social media offers any return on investment. Nineteen percent of respondents said they see little to no ROI with advertising on social media. A quarter of respondents said they believe paid advertising on social media provides a greater ROI than free advertising on the sites, but 11 percent disagreed, saying the free advertising opportunities offered by social media sites provide greater ROI than paid ads.