Will This New Feature Add HUGE Value for Facebook Advertisers?

Facebook’s (NASDAQ:FB) struggles with adding monetization streams have surprised many over the past few weeks. The social network, after all, has managed to obsess almost 900 million users who flock to it from their computers, tablets, and mobile phones to “comment” and “like.”

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However, if a new leak is to be believed, users may soon be able to “want” on the site as well, adding immense value for advertisers who have been doubtful of Facebook’s efficacy in bringing them real buyers. A developer says he has discovered new text in Facebook’s code that indicates the social network could be testing or readying a “Want” button. According to Tom Waddington, the code appears in Facebook’s Javascript SDK as a tag that reads “<fb:wants>.” Waddington adds that the code seems to be a work in progress, though he was able to have it show up on his own website.

“It’s likely Facebook can then built a universal wishlist that could be queried by other apps through the Graph API,” Waddington wrote on his blog.

A “Want” button would be incredibly useful for e-commerce websites, as well as for advertisers looking to figure out what a specific buyer may be in the market for. It would differentiate a user’s interest, made obvious from the “Like” button but which may include things he already owns, to what the user has an inclination to buy.

The addition could also make Facebook more competitive with Google’s (NASDAQ:GOOG) Adwords, giving the social network valuable data and making it more attractive to retailers.

The company told Inside Facebook in a statement that it was always testing new platform features and that it had nothing new to announce.

Shares of Facebook (NASDAQ:FB) closed Friday 0.85 percent lower at $31.09 per share.

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