Is eBay a Buy at These Prices?

With shares of eBay (NASDAQ:EBAY) trading around $54, is EBAY an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Ebay provides online platforms, tools, and services to help individuals and merchants with online and mobile commerce in the U.S. and around the world. Its marketplaces segment operates e-commerce platform eBay.com, and vertical shopping sites. The company operates through three segments: Marketplaces, Payments, and GSI. Ultimately, through its tools and platforms, eBay assists individuals and merchants around the globe engage in online and mobile commerce.

In the last few weeks, eBay delivered a profit, but missed Wall Street’s expectations for revenue. The revenue miss is a negative sign to shareholders seeking high growth from the company. Despite the recent hiccup, commerce continues to move online at an increasing rate, and companies like eBay are poised to see rising profits.

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