Is China’s Gold iPhone 5S Shortage Finally Over?
Soon after the new iPhones launched on September 20, it quickly became apparent that Apple’s (NASDAQ:AAPL) gold-colored iPhone 5S was the most popular color option for the flagship model. This seemed especially true in China, where some enterprising merchants even took to selling gold-colored stickers in order to meet the overwhelming demand for gold-colored iPhones.
However, according to Cantor Fitzgerald analyst Brian White, China’s gold-colored iPhone 5S supply shortage may already be over. White recently visited various smartphone retailers in Shenzhen and noted that many stores had the supposedly rare gold-colored iPhone 5S in stock, reports Business Insider.
“In some cases, the space gray colored iPhone 5S was out of stock but the champagne gold was available, exactly the opposite of what we have discussed in the U.S. market,” wrote White via Business Insider. “In our view, we believe Apple may have allocated higher stock of the champagne gold iPhone 5S in China versus the U.S. market.”