Is BlackBerry Gaining More Firepower?
BlackBerry has been slumping for a long time, since the advent of Google’s (NASDAQ:GOOG) Android-powered devices and Apple’s (NASDAQ:AAPL) iPhone. The January launch of BlackBerry 10 — or BB10 — gave the company hopes that it could turn around years of decline, but the actual results appear to be unsatisfactory thus far.
BlackBerry smartphone sales fell at a rate ranging from 26 to 51 percent year-on-year for the last 5 quarters. Additionally, the company’s smartphone sales have not exceeded 8 million units since March 2012, and numbers have subsequently fallen steadily from quarter to quarter.
BlackBerry also has tablets on the market, called PlayBooks, which have seen severely limited sales — failing to exceed even a million units. The company sold 370,000 of the devices in its most recent quarter, which ended last month, but that number was down from the 500,000 units it sold in the year-earlier quarter.
Part of the problem may come from a lack of variety in BlackBerry devices, as there is only one BB10 smartphone on the market and not a wide range of PlayBooks. But, the leaked road map points to a turnaround in that regard…