Is BlackBerry Finally Seeing a Turnaround?

| + More Articles
  • Like on Facebook
  • Share on Google+
  • Share on LinkedIn

With shares of BlackBerry (NASDAQ:BBRY) trading around $7, is BBRY an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

BlackBerry is a designer, manufacturer, and marketer of wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software, and services it provides platforms and solutions for seamless access to information such as email, voice, instant messaging, SMS, Internet, intranet-based applications, and browsing. Its products and services feature the BlackBerry wireless solution, the Research In Motion Wireless Handheld product line, the BlackBerry PlayBook tablet, software development tools, and other software and hardware.

Struggling smartphone maker BlackBerry has hired a former Sony Ericsson executive to head its loss-making devices business, a job needing a heavy dose of salesmanship to win back companies and consumers lured away by larger rivals. Ron Louks took the position of president of devices and emerging solutions, BlackBerry said in a statement on Monday. It said Louks was joining from OpenNMS Group, where he had served as chief executive officer. He had previously worked as head of strategy for HTC Corp’s American unit and as head of technology at Sony Ericsson, a joint venture later bought out by Sony Corp.

More Articles About:

To contact the reporter on this story: staff.writers@wallstcheatsheet.com To contact the editor responsible for this story: editors@wallstcheatsheet.com

Yahoo Finance, Harvard Business Review, Market Watch, The Wall St. Journal, Financial Times, CNN Money, Fox Business