Is Apple’s Gold iPhone Shortage a Scheme?
For the first time, Apple (NASDAQ:AAPL) offered a gold color option for its flagship iPhone product line this year, and by all accounts it appears to have been an excellent decision. In fact, the overwhelming popularity of the gold-colored iPhone 5S made it the first model to sell out in most markets around the world.
Many commentators have assumed that Apple simply miscalculated the popularity of this particular color option. The Wall Street Journal even reported that Apple has asked its suppliers to boost their production of gold-colored iPhones in order to meet the unexpectedly strong demand.
However, Jim Edwards at Business Insider argues that the so-called “gold iPhone shortage” is actually a calculated marketing strategy deliberately implemented by Apple in order to build customer excitement and generate media buzz. He notes that many carriers in key locations, including Verizon’s (NYSE:VZ) Wall Street location, never received any gold-colored iPhone 5S units.