Is Apple Winning or Losing the U.S. PC Market?
Did Apple (NASDAQ:AAPL) gain or lose U.S. PC market share in the December quarter? Apparently the answer depends on which market research firm you ask. Although Gartner and IDC agreed that the worldwide PC market experienced its seventh consecutive quarter of declining shipments, the two firms came to wildly different conclusions about how Apple performed in the U.S. market last quarter.
Gartner reported that Apple boosted its Mac sales in the fourth quarter of 2013 with 28.5 percent year-over-year growth. By Gartner’s measure, Apple increased its share of the U.S. PC market to 13.7 percent last quarter, compared to the 9.9 percent share that it held in the same quarter in 2012. This market expansion gave Apple a third-place ranking on Gartner’s list of the top five PC vendors in the U.S.
However, as seen in the table above, IDC reported that Apple lost U.S. PC market share last quarter. According to IDC’s data, Apple saw a 5.7 percent decline in U.S. Mac sales, rather than the 28.5 percent bump that Gartner recorded. IDC reported that Apple’s share of the U.S. PC market dropped to 9.3 percent in the December quarter from the 9.7 percent it held during the same period last year. Based on IDC’s data, Apple ranked fourth overall in the U.S. PC market.