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According to the research firm, Apple’s strategy of annual iPhone upgrades alongside price cuts for its previous-generation versions contribute to its growth and help it extend its reach to low-tier markets.
The survey also broke down operating system trends according to carrier share. AT&T (NYSE:T) took in 55 percent of new iOS sales from existing iPhone owners, while 6 percent switched from Android. At Verizon (NYSE:VZ), 49 percent of iPhone sales were derived from users of other smartphone brands, with 30 percent being former Android owners. Apple upgrades made up 37 percent of sales at the carrier. In addition, AT&T sold the most smartphones at 33.3 percent of the market, while Verizon followed at 32 percent and Sprint (NYSE:S) came in third with 14.8 percent.
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