Is Apple Scared of Amazon’s Music Moves?

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Amazon (NASDAQ:AMZN) is coming head first at Apple (NASDAQ:AAPL) with its new music subscription service directly rivaling iTunes, but will the iPhone maker respond?

Amazon announced last week that its 22-million song catalog was now optimized for users of Apple devices in a way that lets them circumvent the iTunes store and pay lesser for their music. Users will be able to the Safari web browser on their iOS device to access the music, with purchases then directly stored to their Amazon Cloud Player library.

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Amazon offers prices such as $5 albums and free or 69-cent songs. In addition, users can buy music over an iPhone and then play it on any Apple or Android device. Both this ability to easily transfer out of the iOS ecosystem and pay lesser may pressure Apple to lower its own prices, some believe.

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