Is Apple Really Trademarking the Word ‘Startup’?
Apple Inc. (NASDAQ:AAPL) is officially trying to trademark the word “startup,” again. According to Apple Insider, the application was filed in Australia on Tuesday by Apple’s headquarters in Cupertino, California, and it was done so alongside the Sydney branch of law firm Baker & Mckenzie.
Now, you’re probably wondering how the tech giant can possibly campaign for the rights of the term “startup,” and also how a future ruling could ultimately affect the U.S. as well as other international locations. But, in short, Apple actually isn’t filing for a blanket trademark for the phrase.
Rather, Wired explains that the application only covers specific uses of the word startup such as those in relation to retail store services, the maintenance, installation, and repair of hardware, educational services, and the design and development of computer hardware and software.