Here’s Why Apple Is Making You Wait for the New MacBook Pro
Shipping estimates for Apple’s (NASDAQ:AAPL) new MacBook Pro with Retina Display rose to three to four weeks in the U.S. late Tuesday, up from two to three weeks earlier in the day.
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But while the Retina Display notebooks are selling like hotcakes, Apple’s stalwart MacBook Pro, which got some upgrades but carries a significantly lower price tag without the high-definition display, isn’t selling so well. Apple’s MacBook Air line also got an update, but none of the new portables without the Retina Display seem to have shipping delays as of yet. It seems a faster processor isn’t really what turns people on.
That Retina Display, however — that’s certainly the main selling point of the updated MacBook line. And Apple knows it. A new television commercial for the MacBook Pro with Retina Display began airing on Tuesday during the NBA Finals. The ad seemed geared to professionals, as it shows the Pro being used to edit photos and videos (on that luscious screen) as the camera pans around it to highlight its new, slimmer profile.
“The radical new MacBook Pro with Retina Display,” the narrator says. “Innovation in every dimension.”
The high-end MacBook Pro has a 2,880-by-1,880-pixel Retina Display that contains 220 pixels per inch. It’s being called a hybrid of the MacBook Air and the MacBook Pro, with the power of the latter but the sleek profile and light-weightedness of the former. The high-definition screen is the twist in that cocktail, and is a lot of why Apple is calling it “the most beautiful computer” it has ever made.