Is Amazon Ready to Squeeze the Life Out of Netflix, Too?

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These days, when consumers are in the market for a good movie, they typically visit one of two places: Netflix (NASDAQ:NFLX) or their neighborhood Redbox. (NASDAQ:AMZN) is noticeably left out of the equation, despite having significantly bolstered its Prime Instant online video service as of late, and the e-commerce giant has no one to blame but itself.

Amazon has spent little to no money advertising its service that now offers a number of popular, newly released videos either for free or at a reasonable price for Amazon Prime subscribers. But as it turns out, that all could be poised to change. on Tuesday highlighted a new TV commercial by Amazon that promotes Prime Instant Video. The advertisement may not be the most inventive one, but it at least outlines what the service offers its Prime customers– that’s more than the Seattle-based company could say it had before.

It’s interesting that Amazon has been so slow to advertise its online video portfolio for Prime customers, especially considering the $80 per year subscription service has enjoyed significant popularity as of late. Nonetheless, Amazon’s market share in the online video world is still way behind that of Netflix’s, so the retail giant could simply be ready to take a stand and make the Amazon magic happen now.

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