Is Amazon Beating Apple?

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Though it was only by a narrow margin, Amazon (NASDAQ:AMZN) dealt a heavy blow to Apple (NASDAQ:AAPL), beating it in the reputation rankings derived from the the Harris Poll. Google (NASDAQ:GOOG) came in fourth place, overall, and third among tech companies.

Amazon actually beat not only Apple, which came in third, but every other company in the poll, including Disney (NYSE:DIS) in second place and Johnson & Johnson (NYSE:JNJ) rounding out the top 5. Amazon has been moving up in the charts for some time — last year it was behind Apple — and it’s certainly reflected in Amazon’s expenses. In Amazon’s fourth quarter, the money that went into fulfillment increased 36 percent to $2.26 billion, showing a hefty commitment to satisfying customers with strong service.

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Amazon’s popularity was unfortunately not enough for its net income, which declined to $97 million for the previous quarter from $177 million a year earlier. The company managed to get sales up to $21.3 billion and expand it’s operating margin in North America to 5 percent. So the company’s strength is growing both internally and externally.

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