iPad Slows As Surface Grows: Microsoft Proves Its Worth to Apple

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In addition to all the quarterly earnings numbers pouring in from companies across industries, the report periods are also opportune times to check in on the progress of products. From cars to computers, research firms use the new data to find out how consumer tastes are changing (or not) so companies can make adjustments accordingly.

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Just released are the new tablet computer market share figures and while Apple (NASDAQ:AAPL) fans can rejoice as the iOS-based iPad still maintains a lead over Google’s (NASDAQ:GOOG) Android platform, Microsoft (NASDAQ:MSFT) loyalists also have reason to celebrate, having picked up 7 percent of the tablet market in the past year.

The iPad has long been the dominant tablet since its release. Years later that is still the case, albeit slightly less so. Of the 40.6 million tablet units shipped in the first quarter, 19.5 million of them — 48.2 percent — were carrying the Apple logo. Though its first-place margin has slipped dramatically since last year when it had 63.1 percent, it’s always good to note that Apple’s product is produced by a singular company, while the Android market is built on several different manufacturers.

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