Intel Is Cracking the Wearable Electronics Market With New Gadgets

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Intel

More news from Las Vegas and the Consumer Electronics Show 2014: Intel (NASDAQ:INTC) is breaking out of the PC market and moving into the wearable computing devices one. The Santa Clara, California-based tech company has long reigned supreme over the once-lucrative PC arena but was slow to adapt to the launch of smartphones and tablets, and it’s now making sure it doesn’t fall behind again. Research firm Gartner said in the fall that it expects the wearable electronics market to be a $10 billion industry by 2016, and Intel is reportedly ready to get its hand in the pot.

According to Reuters, Intel CEO Brian Krzanich unveiled a host of wearable computing devices on Monday, featuring “smart” earbuds, a smart headset, and a smartwatch with geo-fencing capabilities. Krzanich took over for former Chief Executive Paul Otellini in May and has helped encourage renewed investor confidence in Intel, but the company still has a lot to prove before it can be compared to the likes of rivals Samsung (SSNLF.PK), and Qualcomm (NASDAQ:QCOM).

Though Intel’s play to provide its own television services fell through, the company is poised to redeem itself with the tech devices Krzanich unveiled in his keynote presentation at the technology show on Monday. He maintained, “We’re looking at a broad ecosystem of wearables, not just the device or the silicon,” per Reuters.

Krzanich came prepared with sample gadgets as evidence of the company’s early results, taking time to highlight the usefulness of Intel’s new earbuds and headsets. According to Reuters, Intel’s stereo earbuds stand apart from the crowd because they measure exercisers’ heartbeats through their ears and are powered through a microphone jack that connects to the user’s smartphone. The music on a wearer’s device can even be charged in order to encourage the exerciser to speed up or slow down thanks to integrated software developed by Intel.

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