Intel CEO to Show Off New Stuff at CES
Later this evening, Intel (NASDAQ:INTC) CEO Brian Krzanich will speak at the Consumer Electronics Show in Las Vegas to present the company’s plan to regain relevancy in a world that has switched from Intel’s specialty of personal computers to mobile devices as their primary means of computing. According to a source who spoke to Bloomberg, Krzanich will use the enormous trade show as an opportunity to show off some new mobile and wearable tech devices created by Intel’s New Devices division. Krzanich will also highlight how Intel has quickened its pace in regards to getting new products to market.
Intel currently dominates the markets for PC processors and server chips, but both of those markets are steadily shrinking as consumers switch to mobile devices. Krzanich is trying to help Intel make up for not getting in on mobile soon enough by jumping on the wearable tech trend early as well as playing catch-up in mobile.
Another arena that Intel is attempting to get the jump on is the ‘Internet of Things‘ movement, which seeks to put internet connections and computer chips into household devices to help companies and home owners regulate energy use. Intel’s new processor called Quark was designed for the purpose of monitoring activity in household appliances and industrial machinery, Bloomberg said.