In Its Mainstream Bid, Has the $105,000 Maserati Gone Too Far?

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Maserati Quattroporte

While the Maserati brand built its name on race cars, the company — now owned by Fiat SpA (FIATY.PK) — has spent much of the last several years building large luxury coaches that compete with the top-end offerings from the likes of Audi, Mercedes-Benz, and BMW, alongside its staple GT cars.

Bloomberg contributor Jason Harper recently got a shot behind the wheel of the new Maserati Quattroporte GTS, and to start, set out to clear a few misconceptions about the flagship sedan. ”Put away those thoughts of the Italian supercar of your dreams,” Harper writes. “Think of the Quattroporte as a rival to capacious luxury cars like the Mercedes-Benz S-Class AMG, Audi S8, and BMW B7 Alpina. This car is aimed at the reclining CEO or perhaps even a fortunate family.”

Although a new Quattroporte will start around $105,600, the GTS edition that Harper was putting through its paces was priced at a lofty $159,600. For that amount, the buyer is treated to 523 horsepower and 479 pound-feet of torque by means of a naturally aspirated V8 (while the lesser twin-turbo V6s are available in all-wheel drive, Harper notes that the V8 is only available in the rear-wheel format).

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