IDC: Apple’s Closing on Samsung
However, with the release of the iPhone 5 and 2 iPad models, Apple managed to boost its presence in this market, reaching a 20.3 percent share. This increase brought Apple within striking distance of Samsung in the race for the whole device market — not just smartphones.
Interestingly, even though Samsung’s share of device shipments was the greatest, its share of revenues was not. Apple managed to pull in 30.7 percent of the revenue in this market for the fourth quarter, while Samsung only reeled in 20.4 percent. This mismatch attests to the high profit margins on Apple’s products.
Samsung and Apple are both winners overall, as the market for smart connected devices grew 29.1 percent year-on-year in 2012, bringing the market to a value of $576.9 billion.
Here’s how Apple (NASDAQ:AAPL) traded on Tuesday: