How Will TWC’s Pact with Universal Sports Affect Consumers?

Time Warner

Time Warner Cable Inc. (NYSE:TWC) has been playing an aggressive business strategy recently, rolling out its “TV Everywhere” service to more mobile devices and networks this year, as well as expanding the service to include Universal Sports Network, which covers the Olympics and other endurance sports.

It is perhaps a bigger deal for Universal, whose partnership agreements for providing its content span a plethora of companies including DirecTV (NASDAQ:DTV), Dish Network (NASDAQ:DISH); Cascade Communications and BendBroadband in Oregon; Wave Broadband in California, Oregon and Washington; GCI in Alaska, Hiawatha Broadband Communications in Minnesota; MTC Cable in New York; Waitsfield Cable in Vermont; Hawaiian Telcom; and IPTV distributors SkyAngel and Century Link.

The financial specifics of the deal were not disclosed, however Universal Sports president Scott Brown did release a statement saying that, “We are thrilled that Time Warner Cable sees value in Universal Sports Network. We look forward to serving Time Warner Cable’s customers with exciting, global sports coverage on multiple platforms.”