How Will Recent Headlines Affect BlackBerry?
With shares of BlackBerry (NASDAQ:BBRY) trading around $10, is BBRY an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:
T = Trends for a Stock’s Movement
BlackBerry is a designer, manufacturer, and marketer of wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software, and services, it provides platforms and solutions for seamless access to information, including email, voice, instant messaging, SMS, Internet, intranet-based applications, and browsing. Its products and services include the BlackBerry wireless solution, the Research In Motion Wireless Handheld product line, the BlackBerry PlayBook tablet, software development tools, and other software and hardware.
BlackBerry’s Q10 full-keyboard smartphone has had highly disappointing sales, and that’s putting it lightly. While BlackBerry hasn’t released any figures, carriers and retailers have reported that the device has not done well despite BlackBerry’s assertions that it owns the keyboard phone market. One store operator told The Wall Street Journal, “We saw virtually no demand for the Q10 and eventually returned most to our equipment vendor.”