How Negative Will Ads Be in Coming Elections?

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Elections isn’t that far away, and those in Congress certainly have their eyes on the upcoming ballots. Now, the GOP is getting a jump on campaign ads, with radio ads that are slated to hit 12 states on Tuesday and Wednesday. The ads focus on the bumpy rollout of the Affordable Care Act, specifically the promise made by President Barack Obama and fellow Democrats that Americans who like their insurance could retain the plans they already had, Politico reports.

Per the publication, Democrats specifically being targeted are Sens. Mark Begich (D-Alaska), Mark Pryor (D-Ark.), Mark Udall (D-Colo.), Mary Landrieu (D-La.), Kay Hagan (D-N.C.), Jeanne Shaheen (D-N.H.), Jeff Merkley (D-Ore.), and Mark Warner (D-Va.). Unsurprisingly, Obamacare looks to be a major campaign strategy for Republicans looking to take out Democratic opponents.

Obamacare, Obamacare, Obamacare. That theme really works in the races — from the Northeast tot he South to the Midwest to the West,” said GOP communications director Andrea Bozek. Unsurprisingly, a new GOP radio ad focuses on just that.

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