How Amazon Is Avoiding Unions and Walmart-Style Bad Press

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If Amazon (NASDAQ:AMZN) is the online Wal-Mart (NYSE:WMT) when it comes to unions, U.S. cosumers have yet to get the memo. Bloomberg reports that employees at a Delaware Amazon warehouse voted against organized labor representation in yet another defeat of unionization by the online retail gant. Amazon has managed to avoid the negative associations brick-and-mortar counterpart Wal-Mart often receives through nimble press relations. In fact, Amazon topped a recent YouGov survey for its image.

The world’s largest online retailer had the tiniest sliver of its employees vote on whether or not to elect union officials at a Delaware facility on January 15. Votes against unionizing came in 21-6 among the technicians who participated, guaranteeing Amazon another victory against unionization for U.S. employees despite a litany of complaints over workplace safety and wage issues.

However, The Huffington Post points out that Amazon continues to enjoy a spectacular public image, scoring top among all U.S. companies in a recent survey by researcher YouGov. The news of walkouts by German employees and accusations of corporate strong-arming to avoid unionization in the U.S. seem to float straight by the online retailer. Industry observers consider avoiding organized labor groups as essential to the success of Amazon.

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