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Ford Motor Co. (NYSE:F): Current price $14.24
Ford Motor Co. got people to “drive one,” and now they’ve been successful at convincing them to drive “another one.” Back in 2008, Ford launched a new tagline, “Drive One”, designed to get people who had been turned off by the brand to give them a chance. The evidence is that people did, and now they are sticking with the brand in a greater percentage than any brand in the industry. It worked so well that Ford changed their marketing tag line to “Go Further” in 2012.
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