Higher App Revenues a Welcome Sign for Apple
The revenues created from apps have risen steadily so far this year, according to a post from Apple Insider. The top 200 applications on the iOS store bring in an average of $18 million per day, says analytics firm Distimo. This means that each of those applications is harvesting around $90,000 per day in revenues, making the app sector one of the hottest growing markets to emerge over the course of the past couple of years.
The same set of applications on the Google (NASDAQ:GOOG) Play store is thought to only book about $12 million in revenue, meaning that Apple (NASDAQ:AAPL) has been able to obtain the upper hand on Android devices when it comes to app sales. However, since Apple generally targets customers with more money and Android is usually catered to customers who are more price sensitive, the different in revenues could simple reflect a discrepancy in the customer profile for both devices.
Either way, the gap makes Apple’s products extremely valuable to developers of apps. There really isn’t a way to have an app if there is no version that is usable on the iPhone and other mobile Apple devices. With both Apple and Android having posted significant gains in revenues from apps so far this year, the market is only looking to expand over the course of the coming years. Google has been slowly chipping away at Apple’s lead in terms of revenues, taking 37 percent of the total in November compared to only 30 percent this June.