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If rumors are true, Apple (NASDAQ:AAPL) is not the only tablet manufacturer releasing a new device before the holiday season.
According to a report in the electronics publication Digitimes, Google (NASDAQ:GOOG) plans to offer Apple’s reported new iPad mini some competition in the form of a cheaper, thinner version of the Nexus 7. Already one of the most popular 7-inch tablets on the market, the Nexus 7 has gained market share over both Apple and Amazon (NASDAQ:AMZN) since its release in mid-July. According to data compiled by analytics firm Chitika, the Google Nexus accounts for 68.5 percent of tablet Web traffic in the United States and Canada.
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Reportedly, two models will be released by Google; one priced at $99 and the other at $199. The new models will be aimed directly at competing with Apple’s rumored $300 7.85-inch iPad mini.
But if Google’s new tablets do carry the lower price tag, some tradeoffs, like less storage, will have to be made to get to the $99 price point. Otherwise, Google could accept a loss on the tablet in hopes that customers would make up for lost revenue through sales from Google Play, the company’s app store which currently lags between that Amazon, Apple, and Barnes & Noble (NYSE:BKS).
Asustek, the company which manufactured the current Nexus 7, has denied the rumor.
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