Hewlett-Packard Looks to Phablet Trend for Mobile Reentry

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It appears that “phablets,” which get their name on account of being essentially a half phone-half tablet hybrid, may prove to be the perfect reentry point into the mobile phone business for Hewlett-Packard (NYSE:HPQ). Phablets have witnessed skyrocketing popularity in the past few years, and HP plans to target its version to emerging markets in China, India and the Philippines, a source who spoke to The Information said.

Hewlett-Packard has hinted that it wants to get back into the mobile market for more than a year now, with CEO Meg Whitman foreshadowing her intentions for the company on a Fox Business segment last year, when she said HP was “working on” developing a new smartphone. On other occasions, Whitman has denied that HP would introduce smartphones in 2013.

Finally, on Monday, the company released its long time-coming plans to unveil both 6- and 7-inch phablets, The Information’s source said. The devices are likely to have a price point around the $200-$250 mark without a contract.