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Dish Network (NASDAQ:DISH) recently got a price target upgrade from Credit Suisse analyst Stefan Anniger. The new target is $38 per share based on news that the company is reporting more new subscribers opting for pricier services. But this good news may be overshadowed by massive litigation coming from networks, who say that AutoHop, technology which would allow viewers to instantly skip all commercials for pre-recorded shows, would destroy commercial television as we know it.
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Fox (NASDAQ:NWS), CBS (NYSE:CBS), and NBC (NASDAQ:CMCSA) are all suing Dish because, as Fox puts it, “of their surprising move to market a product with the clear goal of violating copyrights and destroying the fundamental underpinnings of the broadcast television ecosystem.” There’s a strong argument to be made here. If viewers have the ability to skip ads, they will, and there will be no value in buying television ad space anymore. Without advertising dollars, the programming that makes television worth watching will suffer because it will be underfunded. Alternatives to the commercial break model include increased product placement in-show, which nobody wants.
Dish is up over 16.4 percent this year to date, with a 1.72 bump in the last 5 days thanks to the price target upgrade and strong subscriber numbers.
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