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Apple (NASDAQ:AAPL) continues to prove that its operating system is much more lucrative to developers and advertisers than Google’s (NASDAQ:GOOG) Android, as its iOS operating system accounted for the largest proportion of Black Friday online shopping traffic and a disproportionate share of advertising sales, app downloads, and Web traffic in the most recent quarter.
IBM’s Black Friday sales report entitled “The iPad Factor” attributed 18.5 percent of online shopping traffic to the iPhone and the iPad. Comparatively, use of Google’s Android devices represented only 5.5 percent of the day’s traffic.
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In particular, the iPad “generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent,” read IMB’s report. “The iPad dominated tablet traffic at 88.3 percent followed by the Barnes & Noble (NYSE:BKS) Nook at 3.1 percent, Amazon (NASDAQ:AMZN) Kindle at 2.4 percent and the Samsung (SSNLF.PK) Galaxy at 1.8 percent.”
EBay’s (NASDAQ:EBAY) mobile transaction action gives further evidence of Apple’s supremacy. The iPad 2 was eBay’s best-selling item on Black Friday; on average, 250 were sold per hour from 12 a.m. on Friday to 8 a.m. on Saturday, Pacific Standard Time.
Apple’s iOS Web traffic dominance also characterized the last quarter. Data released in Opera’s State of Mobile Advertising report showed that the operating system pulled in 46.37 percent of all traffic in the third quarter compared to Android’s 25.66 percent and Research in Motion’s (NASDAQ:RIMM) 4.4 percent. The operating system also has the best monetization performance, generating 58.40 percent of mobile advertising revenue for the period.
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