Here’s Why Best Buy Wants to Hang Out on Christmas Eve
Best Buy (NYSE:BBY) says it’s not over until the fat lady — or in this case, elf — sings. The minutes are ticking down on the lucrative holiday shopping season, but the electronics retailer is determined to squeeze out some last-minute sales, and it is utilizing Google+ (NASDAQ:GOOG) to help it do so. Retail Info System News reported Monday that Best Buy is hosting a Web event on its Google+ page on Christmas Eve. The company is planning on offering a final sales pitch on some of its most popular gadgets and help explain how they work.
The live event will take place at 8 p.m. Christmas Eve and will be hosted by technology video bloggers Austin Evans, Marques Browniee, Soldier Knows Best, and Machinima. The group is maintaining optimism that some shoppers still need to pull the retail trigger before the clock strikes midnight. RIS News says that the tech panel will offer gift suggestions and highlight popular products on Christmas Eve, and the employees will also take questions from the audience.
This isn’t the first time Best Buy has organized a Google+ Hangout — it also hosted on last week, on December 17, but this time, it is hoping to attract more than 240 viewers. The company is banking on those last minute shoppers.