Here’s Why Apple Users Already Like Facebook’s New App
Facebook (NASDAQ:FB) was one of many companies that unveiled an updated app optimized for iOS 7 when Apple (NASDAQ:AAPL) rolled out its new mobile operating system on Wednesday. However, unlike many companies that implement app changes, Facebook was confident that Apple users would like the updated app because it had already secretly tested it on 8 million users, reports The Verge.
So how was Facebook able to surreptitiously conduct beta tests on unwitting Apple users? Last year Facebook transitioned from an HTML5-based app to an app based on native code. Although this improved the overall usability of Facebook’s iOS app, it also made it harder for the company to test new app iterations since the app code actually resides on a user’s iPhone.
Moreover, Apple must approve every app update before it is forwarded to users. This restriction made it impractical for Facebook to conduct the traditional type of beta testing that app developers do, since every change in the app would necessitate getting the entire app re-approved by Apple.