Here’s Why Apple May Get a Holiday Shopping Bonus This Year
Will the holiday shopping season be bigger than ever for Apple (NASDAQ:AAPL) this year? During Apple’s fiscal fourth quarter earnings call on October 28, CEO Tim Cook predicted that “it’s going to be an iPad Christmas.” Cook was, of course, referring to the recent release of the new 9.7-inch iPad Air and the upgraded 7.9-inch iPad mini with Retina display.
However, a recent survey suggested that Santa may actually be picking something else up at the Apple Store this year. According to a survey conducted by Ebates, 32 percent of children between the ages of 12 and 17 have an iPhone at the top of their Christmas wish list this year, reports Cult of Mac.
The Ebates survey also indicated that the majority of children appeared to prefer iOS-based devices over the Android-based smartphones made by Apple’s competitors. According to the Ebates survey, only 12 percent of children requested a Samsung (SSNLF.PK) Galaxy smartphone.
Although the survey didn’t explain why Apple’s devices are more popular with children, one possible reason might be related to the mobile operating system. Apple’s iOS is generally regarded as a more intuitive operating system for novice users and therefore perhaps easier for children to use.